The Power Behind MOTION: How David Saylor and Matt Williamson Built a Product-Driven Empire

The journey began far from the high-rise offices and tech hubs of Silicon Valley. In a modest double-wide trailer in Tennessee, one man with a clear vision and unstoppable drive started a business story that would grow into a multi-brand empire.

That man is David Lee Saylor, founder of ALTRD, CBD Plus USA, Planet Vapor, and MOTION. But building a lasting business is never a solo effort. Behind the public figure is a team that brings vision to life.

Every Empire Needs a Product Genius

David may be the visionary, but every empire relies on execution. The world sees viral content, celebrity collaborations with Jack Doherty (15.3M subscribers), Antonio Brown, and Murda Murphy, and iconic assets like the ALTRD basketball court. Yet, the real engine of the business is the product.

Enter Matt Williamson—the quiet powerhouse in the leadership trio alongside David and Tanner Carroll. Matt ensures that every product is not only high-quality but irresistible.

The Power Trio: Roles and Responsibilities

The operation thrives on specialization rather than democracy:

• avid Lee Saylor – Vision & Growth: Directs brand strategy, oversees content development, and cultivates strategic business partnerships.

• Tanner Carroll – Operations & Logistics: Oversees daily operations, coordinates supply chain activities, and ensures business processes run efficiently.

• Matt Williamson – Product & Innovation: Oversees formulation, quality control, compliance, and the end-user experience.

Matt translates David’s aggressive market vision into products that deliver tangible results.

MOTION: Engineered for Excellence

MOTION is more than a supplement line; it’s a carefully crafted solution designed to fuel a high-performance lifestyle. Matt Williamson focuses on:

• Effective formulation and ingredient sourcing

• Taste, energy, and recovery experience

• Rigorous quality and compliance standards

• Continuous improvement and iteration

As David says, “I can handle the vision and partnerships, but if the product fails, it’s all noise.”

Converting Content Into Customers

High-quality content drives awareness, but conversion depends entirely on the product. The ALTRD basketball court and influencer partnerships generate massive traffic, but MOTION’s product quality ensures that traffic converts into loyal customers.

Matt’s hyper-iteration approach ensures that every batch exceeds standards, leaving no room for mediocrity. Each product is designed to impress even the most discerning customer, particularly those introduced through large-scale influencer channels.

The Secret Sauce: Product Quality

Exceptional marketing is only as effective as the product behind it. Matt Williamson’s relentless focus on quality is the secret to sustainable growth. By maintaining and surpassing the rigorous standards set by Colorado Cures and Planet Vapor, he safeguards the integrity of MOTION and the larger brand ecosystem.

Conclusion: The Guardian of the Brand

Matt Williamson is not just a product developer; he is the guardian of brand trust, the bridge between vision and execution, and the force that transforms David Lee Saylor’s ideas into profitable, repeatable products. While content drives attention, it is product excellence that sustains the empire, and for MOTION, that excellence is Matt.